Terms of Service

Kulu's Terms of Service - Legal terms and conditions for using our services.

Terms of Service

Last Updated: October 30, 2025

These Terms of Service ("Terms") govern your use of Kulu's SDK, platform, and services (collectively, the "Services"). By accessing or using our Services, you agree to be bound by these Terms.

1. Acceptance of Terms

By using Kulu's Services, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, you may not use our Services.

2. Use License

We grant you a limited, non-exclusive, non-transferable license to use our Services in accordance with these Terms. This license is provided solely for your internal business purposes and may not be sublicensed, resold, or used to operate a competing service. You agree not to:

  • Use our Services to promote, engage in, or facilitate any illegal activity
  • Upload, post, or transmit content that is illegal, harmful, threatening, abusive, harassing, defamatory, obscene, or otherwise objectionable
  • Upload, post, or transmit content that infringes the intellectual property, privacy, or publicity rights of any third party
  • Distribute unsolicited or unauthorized advertising, promotional materials, or spam through our Services
  • Transmit or distribute viruses, worms, Trojan horses, or other harmful or disruptive software or code
  • Interfere with, disrupt, or negatively impact the Services, servers, networks, or other infrastructure
  • Attempt to gain unauthorized access to any part of the Services, our systems, or connected networks by hacking, password mining, or other illegitimate means
  • Use robots, spiders, crawlers, scrapers, or other automated tools or interfaces not authorized by Kulu to access the Services or extract data
  • Reverse engineer, decompile, or attempt to discover any source code or bypass measures designed to restrict access to any area, content, or code of the Services
  • Use a username or account name that impersonates another person or entity, infringes on trademarks or other rights, or is offensive, vulgar, or obscene

3. User Responsibilities

You are responsible for:

  • Maintaining the confidentiality of your SDK keys and authentication credentials
  • All activities that occur under your account
  • Ensuring your use of our Services complies with all applicable laws and regulations
  • Notifying us immediately of any unauthorized use of your account

4. Intellectual Property Rights

All content, features, and functionality of our Services (including but not limited to software, text, graphics, logos, and images) are owned by Kulu, its licensors, or other providers of such material and are protected by international copyright, trademark, and other intellectual property laws.

5. Limitation of Liability

To the fullest extent permitted by law, Kulu shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to damages for loss of profits, goodwill, use, data, or other intangible losses, even if we have been advised of the possibility of such damages.

6. Disclaimer of Warranties

Our Services are provided on an "AS IS" and "AS AVAILABLE" basis. Kulu makes no warranties, expressed or implied, regarding our Services, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

7. Indemnification

You agree to indemnify, defend, and hold harmless Kulu and its officers, directors, employees, and agents, to the extent permitted by applicable law, from any claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising from or related to:

  • Your use of our Services
  • Your violation of these Terms
  • Your violation of any applicable law or regulation
  • Your infringement of any third-party rights

8. Termination

We may suspend or terminate your access to the Services where reasonably necessary, including in cases of breach of these Terms or misuse of the Services.

9. Payment and Refund Policy

Kulu offers a free 14‑day trial beginning at signup. A valid payment method must be added at signup; Stripe may place a pre‑authorization hold but no charges occur until the trial ends. Unless canceled before day 14, the first billing cycle starts automatically and your card will be charged. “Start your 14‑day trial. No charge until it ends — cancel anytime.”

  • Payment flow. Trial provides immediate access to the Kulu Portal. Certain premium features (including live integrations and API key generation) require valid payment details; once added, full access is unlocked automatically.
  • Billing cycle. Plans are billed monthly. Charges occur at the start of each billing period. For trial users, the first charge occurs immediately after the trial ends. All payments are processed via Stripe Billing.
  • Failed payments. If a payment fails, Stripe will retry up to three times within five (5) days. We send email and in‑app notifications for each attempt. Access remains active during this grace period. If unresolved after five days, the account may be paused, AI sessions blocked, and data/configurations retained securely until payment is resolved.
  • Refunds. Subscription fees are non‑refundable once a billing period has started. Exceptions may be considered for verified Kulu platform errors that prevent access. You can cancel at any time; no further charges will occur after the current period. Refund requests must be sent to support@heykulu.ai and are evaluated case‑by‑case.
  • Monitoring. We monitor billing activity to ensure fairness and prevent abuse. For details on data collection, see our Privacy Policy.

10. Modifications to Terms

We reserve the right to modify these Terms at any time. Changes will be effective immediately upon posting to our documentation. Your continued use of our Services following the posting of revised Terms means that you accept and agree to the changes.

11. Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of laws principles.

12. Dispute Resolution

Any dispute arising under or in connection with these Terms shall be referred to and finally resolved by arbitration under the LCIA Rules, which are deemed to be incorporated by reference.

13. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

14. Entire Agreement

These Terms, together with our Privacy Policy and Data Protection Agreement, constitute the entire agreement between you and Kulu regarding your use of our Services and supersede all prior negotiations, representations, and agreements.

15. Contact Us

If you have questions about these Terms of Service, please contact us at:

📧 Email: support@heykulu.ai

We are committed to addressing your concerns and working with you to resolve any issues.